Wednesday 3 September 2008

Smoking Study May Explain Why We Have Trouble Quitting

�A new study from researchers at the University of Pittsburgh and Carnegie Mellon University sheds light on why smokers' intentions to quit "cold turkey" often hushing out inside days or even hours.



If a smoker isn't longing for a cigarette when he makes the decision to kick the habit-and most aren't-he isn't able to foresee how he will feel when he's in demand of a nicotine buzz.



Published in the September issue of Psychological Science, a journal of the Association for Psychological Science, the study, "Exploring the Cold-to-Hot Empathy Gap in Smokers," bolsters the theory that smokers not in a state of craving a cigarette will underestimate and underpredict the intensity of their future urge to smoke.


"We have observed previously that the idea of smoking a cigarette becomes increasingly attractive to smokers while they are craving," said the study's lead investigator and University of Pittsburgh professor of psychology Michael Sayette. "This bailiwick suggests that when smokers are not craving, they fail to appreciate just how powerful their cravings will be. This lack of brainstorm while not craving whitethorn lead them to cause decisions-such as choosing to attend a party where there volition be lashings of smoking-that they whitethorn come to regret."



The study looked at the cold-to-hot empathy gap-that is, the tendency for people in a "cold" state (non influenced by such visceral factors as hunger, tiredness) to mispredict their own behavior when in a "hot" state (hungry, exhausted), in part because they can't remember the saturation of their past cravings.



The researchers gathered 98 male and female smokers for two experimental sessions and placed them in unmatched of ternion groups: "hot," "cold," and a comparison group. Those in a "hot" res publica were asked to abstain from smoke for 12 hours prior to Session 1 and then were induced to crave a cigarette by holding, only not smoking, a lit one.



Those in a "cold" state smoked up until Session 1 began and did non hold a lit butt. The comparison group did not wait on Session 1.



During Session 1, "hot" and "cold" participants were asked to indicate the minimum amount of money they would motivation to detain smoking for five proceedings in Session 2, when all participants would be in a "hot" commonwealth. Smokers in all three groups were required to abstain from smoking for 12 hours prior to Session 2 and would experience the lit coffin nail cue described above.



During Session 2, when the subjects in all three groups were craving, they were given the chance to revise the amount of money they would need to retard smoking for five minutes. As expected, the "cold" smokers from Session 1 now significantly increased the amount of money they would need to delay smoking for just phoebe minutes, piece those primitively in a "hot" province during Session 1 did not request an increase.



The study participants from the "cold" group were much less probable to accurately predict the amount of money they would need to position off light up. In fact, in Session 2, nearly half of the "cold" smokers requested an amount of money higher than what they had initially predicted, while exclusively a quartern of the "hot" grouping did the same.



"These findings suggest that smokers ar likely to underpredict their own future desire to smoke when they're not craving a cigarette," aforesaid study coauthor George Loewenstein, the Herbert A. Simon Professor of Economics and Psychology at Carnegie Mellon.



"The research not only has implications for helping smokers quit, only it too enlightens us on how nonsmokers english hawthorn pick up the habit. If smokers can't apprize the saturation of their need to smoke when they aren't currently craving, what's the likelihood that people world Health Organization have ne'er smoked can buoy do so," said Loewenstein.



Founded in 1787, the University of Pittsburgh is an internationally famous center for learning and research in the liberal arts, sciences, humanistic discipline, professions, and health sciences, as substantially as a partner in regional maturation. The University offers close to 400 distinct degree programs and confers 7,000 degrees yearly. With 34,000 students and more than than 12,000 faculty, research associates, and staff on basketball team campuses, the University, a public institution of higher education, contributes $1.5 billion to the local economy and provides a wide grasp of programs and services for residents of Western Pennsylvania. Pitt is a member of the esteemed Association of American Universities, an brass of 62 preeminent doctorate-granting research institutions in the United States and Canada.



Carnegie Mellon is a private research university with a distinctive mix of programs in applied science, computer skill, robotics, clientele, public policy, fine humanities and the humanities. More than 10,000 undergraduate and graduate students receive an training characterized by its focusing on creating and implementing solutions for real problems, interdisciplinary collaboration, and invention. A minor student-to-faculty ratio provides an opportunity for close interaction between students and professors. While technology is permeating on its 144-acre Pittsburgh campus, Carnegie Mellon is also distinctive among leading research universities for the world-renowned programs in its College of Fine Arts. A orbicular university, Carnegie Mellon has campuses in Silicon Valley, Calif., and Qatar, and programs in Asia, Australia, and Europe.





Source: Sharon Blake

University of Pittsburgh




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